The Beatles — Now & Then (Lyric Video)
Based off of an undiscovered tape left by John Lennon, with the simple message ‘for Paul’ written on it. The tape was later found and brought to life with instrumentation by Paul, George and Ringo. Our film focuses purely and simply on the lyrics first imagined by John, 45 years ago.
The release of this record comes at a time when it feels like the world needs it most. Their contribution to the world is immense and we are humbled to be part of it.
Massive shout out to the creative genius over at Frosty whose confidence to create a campaign that cuts through the noise of the everyday and celebrates the art of the world’s most famous band in a respectful and honest way, is inspiring to say the least. We can’t thank you enough for this opportunity.
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Credits
Music The Beatles
Agency & Creative Direction Frosty
Producer James Casalena
Director Oldie
3D Tape Animation Egor Chupryna
Hand Drawn Animation TraceLoops
Colourist Tim Smith @ No8