Logitech G — PRO Wheel feat. Lando Norris (Director’s Cut)
We made this spot for the launch of Logitech G’s latest pro-grade gaming wheel, featuring one of the UK’s most talented F1 drivers. Shot over a couple of days in a vacant garage space and McLaren’s headquarters in the UK, our aim was to create an immersive simulation of an F1 race.

Big thanks to Lando and the McLaren team for making this a really fun collaboration!

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Credits
Agency  forpeople
Associate Director  Ben Capaldi
Account Managers  James Xu & Zara Anderson
Director, DOP & Edit  Oldie
Producer  Kareem Adeshina
Production Coordinator  Danielle Porteous
1st AD  Paolo De Battista
Steadicam  Jake Whitehouse
1st AC  Jonny Iseli
2nd AC  Adam Hollin
Gaffer  Tom Nowell
Sparks  Adam Bergen & Tom Vincer
Stylist  Vaneza Londoño
LED Displays  Dragonfly
Body Double  Nick Oliver
SIM Consultant  MaximeMXM
Catering  Caribbean Kitchen 🤤
Sound Design  Chris Banks
Colourist  Connor Coolbear @ ETC