IXI — The future comes into focus
The world’s first autofocus glasses. Collaborating with the great team at Proxy, we travelled to IXI’s home in Helsinki, Finland to take a look at their mission to change the way the world sees.

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Credits
Client  Tim McDonald & Venla Väänänen
Agency  Proxy
Creative Direction  Aapo Bovellan
Client Director  Isobel Rutherford
Director & DP  Oldie
Production  Oldie
1st AC  Aki Virtanen
Gaffer  Henri Jaaksola
Talent  Sara, Yannick, Belle, Marie & Jay
Photographer  Karoliina Bärlund
Photograpy Assistant  Noora Nilsen
Styling Assistant  Miko Franzén
Stylist  Sanna Silander
Styling Assistant  Miko Franzén
HMUA  Miika Kemppainen
Edit  Oldie
Music  Golden Hum
Sound Design  Chris Banks
Colourist  Tim Smith @ Rascal