Adidas — Cool just got cooler
The brief for this came in the middle of a lockdown, when everything had ground to a complete halt — so it was unknown if we could actually start shooting. Luckily a couple of days into the project, the APA (Advertising Producers Association) released their first set of guidelines outlining how the UK commercial industry can get back to doing what we love in a safe way. It was clear that we needed to massively shake up how we’d normally approach a project — so many things weren't possible…

Despite its challenges, we arrived at a set of films that are probably better than if we had have done it in the old school way! We shot on iPhone 11 Pro + GoPro MAX 360, which could be remotely operated. This posed lots of limitations, but at the same time offered us more freedom of movement and energy, as well as playful array of perspectives, which fitted perfectly with the concept.

Thanks to everyone who was involved on this! Hope you have a cool summer 🥵

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Credits
Client  Foot Locker & Adidas
Creative Agency  Tangent
Creative Lead  Zander Gregson
Copywriter  Ben Hayward
Account Manager  Ellie Battersby

Direction, Production, DOP & Edit  Oldie
Producer  Gloria Bowman
Talent  Ange Marcel, Reda Elazouar, Fabian Henry, Little Harry, Liam Ross & Giulia Del Fabbro
Influencers  Broky Brawks, Harry Pinero, SSIO & Riccardo Mandolini
1st AD  Bryony James
Production Manager  Sorcha Bacon
Production Designer  Christopher Melgram
Production Design Assistants  Joe Winter & Mahta Hassanzadeh
Stylist  Kerry Saxon
Stills  Mohamed Abdulle 
Production Runner  Orlando Bryant
SFX  Machine Shop
VFX  Javi Marti Q.
Casting  Jinjo
DIT  Jimmy Lou
Music  Carl Haley at Youth Mode
Sound design  Chris Banks
Colourist  Luke Morrison at ETC