Ribble — Hand assembled in England
Ribble is a bike manufacturer based in the Ribble Valley in Lancashire, England. Formed from a team of designers, mechanics and cycling enthusiasts, they create customised bike builds to fit each and every rider.
We were approached to tell a story that sums up what it feels like to really care about cycling, both in the making, and the riding. Shot in the contrasting locations of Ribble’s bicycle workshop and the beautiful valleys and passes of the Lake District, we captured the whole journey — from the care and attention put into build, through to seeing the bikes in action.
Executive Producers Sean Lewis & Guy Lambert
Director, DOP & Edit Oldie
Production Oldie & Jonny Hines
Music Luke Blair
Sound Design Chris Banks